WHAT THE HELL IS HOLY HOP WATER?
The rise in popularity of non-alcoholic drinks cannot be ignored. The global market is worth $1.3 trillion… (that’s not a typo), and the market is set to grow by nearly 4% every year between now and 2027. 58% of consumers are drinking more no-and-low ABV drinks than last year.
Don’t fret if you enjoy drinks with some booze, we’re not pivoting the brewery to full no-or-low, we’ve got Holy Faith as a core 0.5% hazy, and the odd special release here and there. But what do we have, is Holy Hop Water.
You may have noticed a few of these springing up (pun fully intended). Abbeydale and Track breweries both have hop water offerings, but our Holy Hop Water was, we think, the first in the UK and we’re excited about where we can take it.
But, what the fuck is hop water anyway? Clues in the name. We’ve taken fresh sparkling water and infused it with hops. There was a lot of trial and error getting the first batch right. Trying out different hops and seeing what works, and then toying with different flavour additions to really amp up the taste.
Some flavours, like peach, worked so well, it became the first new flavour for a year.
So far Citra, Sabro and El Dorado have been the hops we’ve crammed into reinventing Earth’s oldest beverage, giving water a much-needed rebirth, combined with flavours of Mango and Peach.
When working on Holy Hop Water, we challenged ourselves on who this is actually for. The beer drinker who is driving or cutting down? Or the soft drink guzzler who wants something different. In reality, it’s for whoever wants it. It’s equally good as a workday refresher, or some hydration at a gig.
Holy Hop Water has no sugars, no caffeine, no alcohol, no calories and we think you’ll love it. We’ve currently got our Mango, Peach and Sabro flavours available but in January we will have a long-awaiting fourth flavour hitting the shelves.
Holy Hop Water can be ordered direct from northernmonk.com and from our Leeds Refectory, Manchester Refectory, or the Northern Market in Leeds.